How do you stand out in the competitive real estate profession? How do you appeal for the loyalty of a buyer or seller before they are ready to make a move? Content marketing for Realtors is much more than online listings, full-color flyers, list publications, and billboards. While these methods may give you an edge at “just the right moment,” wouldn’t it be better to be “just the right person?” The following tips can give you the competitive edge you need to stand above the real estate competition and be remembered as just the right person-no matter the moment.

  • Dump Your Homepage! This may come as a shock to you but most Realtor websites are boring. They spend paragraphs talking about the qualifications of the agent and little if any space providing tangible or compelling content that adds value to buyers or sellers (listings do not count because they are boring too). Try these two things to become that right person:
  1. Offer Something Tangible - Small guides with titles like “The Five Mistakes Every Person Makes when Selling a House” or “Low Cost Improvements that Make Your Home Worth a Small Fortune” are two examples of tangible and valuable content. The guides can be distributed online or in print. You can ask for an email address prior to the download (but do not make it a requirement). This is content marketing at its best-offering something of value without outwardly appearing to have any personal benefit. I guarantee the benefit will come.
  2. Show Something Compelling - Let’s face it, most real estate listings look the same. Not a lot can be done with the data you need to provide to make it better but a couple of much needed improvement stand out on every Realtor website I’ve visited.First, make sure every listing has an image of the actual property you are listing. Sadly, I found 1/3 of all listings did not even have an accompanying photo. Whatever it takes, put a relevant photo (more than one would be better) of every property you list. It is a simple step that will make a world of difference.Second, have landing pages made for your exclusive listings. The landing pages act as a relevant home page that talks about what the buyer is interested rather than about what they are not…you. Landing pages can generate a significant number of qualified leads and have a much lower bounce rate (the rate at which people leave the page without taking any action) than standard listing pages or home pages. This is also a great opportunity to offer your free guide.

If you didn’t answer the above question yourself-it is much better to be the right person than it is to spin your wheels trying to be in the right place all of the time. Content marketing is customer-centric and resonates with today’s buyers and sellers-helping you stand out in the competitive real estate profession. For more ideas and free tips, visit www.ContentMarketingGroup.com.

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