One of the most difficult aspects of publishing a new ebook has nothing to do with writing but is the task of determining the price you will charge for your work. If you price your ebook too high then probably few people will buy it at all. If you price it too low, then many will get the impression that it is of little value and still bypass purchasing the ebook.
Finding that proper balance can involve a lot of study. If your ebook contains a lot of new and valuable information, then you can be justified in charging a premium rate. If, however, the information is of a well covered topic then, rather than attempt a specific charge, you may find it more beneficial to offer it for free if it contains potentially profitable links or is bundled with other products or services that will command a higher price through the customer having access to these links.

Both ebooks and traditional print books do share a common denominator. While an electronic ebook can not offer fine paper and a leather cover, it is the information inside that is of the true value. New and unique information is of course more in demand.

Niche specific information can also create a greater value and demand for your ebook if it covers a seldom investigated market.

One must take into consideration just what they want their ebook to do for them. If it is for a one time sale, then you will need to promote your ebook heavily and change the sales page frequently so that, if one appeal does not succeed, you can try others. If your goal is to develop a long term relationship with the purchasers, then going for a lower price will profit you more in the long run from future sales of other products or ebooks.

There are ways to test what the traffic will bear. Run a limited campaign using the exact same sales copy on several different sites with only the price being different. This will give you an idea of the range people are willing to pay. Make sure this different price is only at the “buy now” page. So that if the ad is seen by one person an several sites they will not know that the price is variable, they will see only the price that is being run on that specific ad. Once this is determined, then your major sales campaign can commence using the price that seems to work best for your ebook.

If you find your chosen price is not having the results you desire, find a way to lower the price as a “holiday” or “limited time” special. After you have found an acceptable price, you will be able to eliminate the special and continue promoting the ebook at the lower price without having it too obvious that you have had to settle for less. This can help avoid any hard feelings from customers who did buy at the higher price as it is expected that, the older the ebook is, the more likely a price drop will take place naturally.

Ron Barrett is the owner of 5 Star Ebooks.

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